An article in The Wall Street Journal suggests that E3 is “out of touch” with the gaming industry by focusing too much on consoles while shunning mobile games.
“Videogames are moving from the near-exclusive domain of dedicated consoles to a wider universe of smartphones, tablet computers and other devices,” wrote Daisuke Wakabayashi and Ian Sherr, editors for The Journal. “This shift is changing the landscape of an industry long ruled by console makers and publishers that sell games for them.”
It’s hard to argue against the idea of the whole gaming world shifting beneath our feet. Mobile games are becoming a huge part of the scene, but is the mobile game audience the same as the one that tunes into an E3 press conference during work so they can get hyped over games six months in advance? Has there ever been a title on iOS or Android title that has been so highly anticipated people would revel in its reveal on a huge screen, or cheer for a new Android phone that plays games better than before? Not yet, I think.
Games like Puzzle and Dragons or Clash of Clans are ridiculously successful, but their success rides on their simplicity and accessibility to the masses. Move games that may, but get my heart pounding it does not. So keeping consoles in the spotlight still makes the most sense for E3.
Don’t get me wrong, I love mobile games, and I’m not a huge fan of E3, but the event serves a specific purpose for the time being, and that’s to create a spectacle. It’s the battleground of the big boys who spend millions of dollars to out-show the others. It’s the nerd Super Bowl where many of us root for our favorite teams, and that’s just part of our culture that’s not ready to change. Consider the fact that even though Nintendo sat out from making an E3 press conference, yet they still held a Nintendo Direct to expound on their big releases at the same time as E3.
What we really need is a more suitable way to get people excited for mobile games: one that puts Apple and Android (and dare I say the 3DS and Vita?) in the limelight they deserve without being overshadowed.
DO YOU AGREE THAT MOBILE GAMES NEED MORE ATTENTION AT E3? TELL US IN THE COMMENTS!